Branded entertainment is a type of entertainment that is financed by and supportive of a brand’s marketing strategy. Companies often partner with creatives and other professionals to develop custom branded entertainment content. Indeed, such alliances enable companies to publish highly engaging results that may otherwise be unattainable.
Although that might not seem like a feat for those in creative industries, it’s a lot harder for industries that are innately boring. Truth is, even creatives often have a hard time creating entertaining content for their own brand. Creating promotions for others always seems easier!
We all have a story to share, but if you don’t think so, you probably just haven’t looked hard enough. On top of that, we all have an audience that couldn’t wait to listen. As soon as you have identified your story and your target audience, greater success awaits your branded entertainment. Given that it is done right, branded entertainment can prove to be advantageous in several ways, such as:
Reinforcing Your Story
Each brand must have a story that goes beyond its advertising campaigns. When all the elements are in place – story arc, characters, plot development, etc. Branded entertainment is mainly about storytelling, so clearly, it will be an opportunity for you to evaluate this specific facet of your brand. What you get is a more polished brand story that is completely centered on your core values, message and mission.
Venturing Into Established Audiences
In this digital era, producing a superior quality memorable video does not require a hefty sum. You don’t even need a celebrity’s endorsement to reach enormous audiences. Now you can find innumerable mini-celebrities with humongous fandoms that they constructed from scratch. When you establish connections with these “influencers,” you are as well crossing links to their enormous network of avid fans. If you explore online, you will even find a variety of tools that can help make the process simpler and easier for small and medium-sized businesses.
Take note that these influencers are always looking for content they can share with their audiences. Content is what they thrive with. Partnering with an influences is a lot easier if you view it as a reciprocal relationship. Once you identify your target audience as well as the influencers within that space, your brand can soar.
Providing an Attraction
Finally, emotional engagement and brand engagement are two terms used to refer to this certain benefit of branded entertainment. It’s the entertainment that catches our interest. And when that occurs, you pose a level of intrigue, sway your audience to act on it, and encourage them to engage in an open dialogue. This makes for an effective start.