Paul Marciano is a popular American fashion designer whose name is known around the world. He’s born in Morocco and also, one of the awesome minds behind the creation of leading and famous company Guess. He as well as the help of his other brothers have created Guess, a denim company; it was their dedication to fashion industry and hard work that helped the company to grow. Even though they have struggled in building their business from ground up, their hard work paid off and became the biggest designer brand clothing.
Aside from owning Guess, Paul Marciano has side businesses too such as Guess by Marciano and G by Guess. It was in 1952 in Debdou, Morocco when Marciano was born to a Jewish family. He has 3 other brothers named Georges, Maurice and Armand and was all raised in France. He was mobilized to a wheelchair for roughly a year or more after a motorcycle accident. Meanwhile, he together with his brother has worked for their family clothing store named MGA located in French Riviera.
In 1981, as a result of change in France’s politics, the family had to close down their store and move to U.S. Marciano’s had made their very first line of Guess in the same year. With their extensive fashion knowledge, it was easy for them to create a brand that combines Western and European styles of clothing. However, only Maurice and Paul Marciano are running the entire company these days.
Through Guess, Paul developed and launched at the same time Guess by Marciano which is basically a women’s fashion line and G by Guess which has targeted younger audiences compared to its parent brand Guess. Paul Marciano along with being the brand designer of the company is also the main advertiser and mind behind all the effective and the epic Guess marketing campaigns and strategies. His vision in producing fashionable and upscale clothing for their company made it an iconic figure for sex, adventurous and young lifestyle.
Aside from that, he’s the developer of the ever popular black and white campaigns of Guess which also the first to feature the likes of Claudia Schiffer, Drew Barrymore and Anna Nicole Smith prior to their fame. Today, all these women are considered to be an icon in modeling. Because of the vision Paul Marciano had for Guess, they’re the first company to feature an Asian Indian model for its holiday clothing line in 2013. This has actually changed the landscape for Guess but in a good way.