It’s given to always implement high caliber writing style when creating a book. But the thing is, people don’t care the content of the book because if it has failed to capture their attention, then it won’t make a sale. Because of the end of the day, your book cover will serve the most vital aspect of the whole book design and at the same time, how it will direct your marketing process.
The less is more when it comes to the design of book cover. A simple and straightforward idea to apply on cover can do fancy and complicated designs. If for example that your cover failed to grab the attention of your readers and create curiosity, unfortunate as it is but you’ve got lost sales.
In the next paragraphs, you have to be mindful of the tips to create a visually effective book cover.
Tip number 1. Study the same book covers – there are bookstores that you can find over the internet or perhaps, in your community. Look through the books that are in similar categories similar to yours no matter if it is about cookbooks, fishing, self-help or romance novels. If you go to the store’s section where someday you’ll be, what is the first cover that caught your attention?
Ask yourself what you’ve chosen that cover, is it something about the color, scenery or people on the cover, boldness of title and so forth. Always observe what you have considered worst and best in the cover.
Tip number 2. Colors – on your cover, the colors you used on it can bring an immense psychological effect. If for example that you’re writing a book regarding meditation, you will probably not go for red or black cover because it is suggesting fear, anger, death, guilt or danger. Instead, the more appropriate color to choose is blue or white as it is more peaceful and soothing.
Again, consider checking out other books that are also in the same category as yours and observe what colors they used.
Tip number 3. Author’s name and title – unless you are popular and prominent author, your name should appear at the bottom part of the cover. Your name is less likely to be the selling point of your book so it should not be the first words that your customers will read. Rather, put your title at top and make it as big and ideally, bigger than your name.
When you do it, just be certain that it is readable, it stands out and it’s clear. When it comes to fonts, use simple typefaces only than fancy ones to avoid making your title misunderstood.